13-19 March 2015 #749

The Nepali smartphone

Nepal’s first smartphone brand with an unbeatable price

While you’re trying to save up for the Sony Xperia Z3, iPhone 6, or even the recently announced Samsung Galaxy S6, the folks at Him Electronics have introduced their new ARK smartphone, specially tailored for Nepal. This week we got a chance to do a hands-on review of the latest ARK EDGE A5 HD, the first of their premium lineup.

The ARK EDGE A5 HD is powered with Android’s KitKat 4.4.2 and a 1.3 Ghz Quad Core Processor, which means you will have access to all the applications and flexibility of the Android system and Google Play Store. The device weighs a tad less than the iPhone 6 plus at 164 grams, feels rather well-made, and easy to hold. Even though the brushed surface at the back is consistent with the design of some premium android phones in the market, there were times when I wished there was a better grip to the phone.

The 5.0-inch HD IPS screen with OGS Display will definitely appeal to users who enjoy watching videos on the go, and also ensures a comfortable reading experience while texting or browsing the web. The touch-screen display is very responsive, with the option of enabling haptic feedback. Overall performance of the phone is fast and well managed by its 1GB RAM.

Unsurprisingly, this does take a toll on its battery life but the ARK EDGE A5 HD comes with a removable 2000 mAH battery that should guarantee up to six hours of talk time. You can bring an extra battery along if you are going out for a long day, though they could have just gone ahead with a larger battery capacity.

The smartphone supports an external Micro SD card of up to 32 GB with an internal memory of 8GB, so you should not have a problem bringing your favourite movies everywhere with you. The ARK EDGE A5 HD is also integrated with a 13.0 MP rear camera and a 3 MP front camera, which is likely to please all selfie-lovers.

Him Electronics, under the Golchha Organisation, aims to introduce technologically superior products in the Nepali market and they have certainly delivered their promise with the ARK EDGE A5 HD. This will allow the average Nepali to own a stylish smartphone that is coupled with features that guarantee a gratifying mobile experience.

YANTRICK’S VERDICT: At a price that the makers promise will be ‘unbeatable’ compared to others in the market, ARK EDGE A5 HD, a premium smartphone from Nepal’s first smartphone brand might just be the one to get.