FROM ISSUE #138 (28 MARCH 2003 - 03 APRIL 2003) | TABLE OF CONTENTS
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Drink the way the world does is the slogan for the new smaller 330ml bottle of Carlsberg. The smaller size follows the international trend for easy-to-carry bottles. Also sold in 650ml cans, Carlsberg is popular in urban areas, especially among trendy consumers, the company says. The beer, a leading brand in the premium category, has been available in the Nepali market since 1995.