There are a lot of superheroes who are geniuses and love science, but Iron Man is probably the only one who makes it look cool. While Spiderman is stuck with a chemistry lab and an old desktop, Iron Man churns out gadgets and gizmos that would make Steve Jobs look like a caveman. Wealthy and with a company in his name, he's a walking, talking CERN facility, only a lot less selfish.
Superheroes possess pretty incredible powers. For example, the ability to fly, superhuman strength, control over the weather, telepathy, the ability to warp reality. Wait, what? Most of these abilities are too mind-boggling to understand, and have no rhyme or reason to back them up. Tony Stark pushes his human boundaries through technology. At least we know he's flying because of his boosters.
Rather than pretending to be a god, far from the reach of his people, Iron Man likes nothing better than to flex his shiny, metallic muscles in front of his fans. How? By throwing the most expensive parties! Love him or hate him, you're invited. Bat-ter than someone else we know.
Fashion guruMost superheroes stick to one costume to get that branding going, and to distinguish themselves from all the other flying avengers about. Iron Man, on the other hand, is all about something old, something new. And capes are so passť.