Highland Distillery Pvt Ltd has introduced a new lime-flavoured Mirnov Vodka, which it says brings to the Nepali market a unique taste and quality that is unmatched by other liquor. The company has timed the introduction of the new liquor with the festival season and says the launch has resulted from the growing popularity of similar liquors in the American and European markets. Mirnov Vodka comes in an ocean-blue colour and has a smooth, tart-tasting lemony smell-taste. Though targetted to the masses, the company also expects it to be liked by the "elite and beer drinkers, people who are confident, successful and the go-getters".