This is in response to Joyce Silverstein's letter (#87). Why is she trying to impose her "western" sensibilities on us? Would she complain in the same vein for advertisements for hair colour or tanning lotions? The virtues of fairer skin are not just imagined. "Skin lightening" products are popular even in countries where people are generally considered "fair". I, personally, find nothing wrong in such ads as long they do not make false claims and are not harmful to use. Moreover, it is ads like this which make Kunda Dixit's "humour" more affordable to readers like Joyce.
Sunita Singh
by email