It was merely a matter of time before a video music award was instituted in the grand tradition of corporate-sponsored awards. Over the last two years, the music video industry has grown in tandem to the leaps made in private sector television. What started as an in-house exercise quickly became a popular and lucrative niche with young innovators at the helm. In recognition of the convergence between music and visuals, Close-Up, in association with Channel Nepal, presents the first Close-Up Video Music Awards 2061 on 26 June at the BICC, with a live telecast on Channel Nepal from 4PM. Various nominees from the 15 categories, which include a Critic's Award and Viewer's Choice, will be performing at the event.