KIRAN PANDAY |
BIRGANJ � The Shankracharya Dwar near Raxaul is something of a gateway to the country of Hindus. With miniature replicas of Krishna Mandir and Pashupatinath precariously balanced on a concrete archway, the kitschy ceremonial entrance serves as a mark of Nepalipan. A bustling business centre on the border, Birganj takes its Hindu and Nepali identity seriously.
The tone of the local media is in line with the buildings along the main street: predominantly conservative, with a tinge of Hindu assertiveness. Along with Image, almost all the FM broadcasters in Bara, Parsa and Makwanpur can be clearly received in Birganj. With the exception of Bhojpuria FM, the primary language of broadcast of all the stations is Nepali.
Reportedly, 12 daily newspapers are published from Bara-Parsa. An exhaustive search of all the newsstands between the clocktower and Sri Ram Cinema � the commercial thoroughfare � resulted in a collection of only five dailies, all in Nepali.
The obsession of the Birganj media with 'national' issues � who said what after meeting whom in Kathmandu � is baffling. It's not just the language; the content of newspapers and FM broadcasts appears to be even more nationalist than that of national newspapers and broadcasters. Unless it's Hindu militants breaking plates at Maoist camps or erstwhile prince Paras mouthing platitudes, local issues and events are glossed over to report on events such as the marriage plans of Manisha Koirala.
The sugar factory at Garuda is operational for just three months a year. Mill owners were tardy in paying sugarcane farmers, so the latter switched crops. Now there is no sugarcane to process. This should have been a more important issue for the local media than the periodic hiccups of the NEPSE. The press prefers to report on the spiralling price of gold instead.
For Nepalis coming home, Indian Customs has always been troublesome. These days, the guards rummage through baggage even more carefully, looking for dal and sugar. The explanation is terse and mocking: "You can take as much explosives as you want. That's your government's headache. But no dal, no sugar and no chemical fertilisers. These products are subsidised for Indian consumers." For the local media in Birganj, these are trivial issues.
Journalists here set their priorities by what they see, hear and read in the national media. Most of them double-up as stringers for television, radio and newspapers based in Kathmandu. One such journalist complained bitterly, "Unless our dispatches deal with Gyanendra, Hindu militancy, armed groups or Karina Begum, they never make it to the newsdesk." Unsurprisingly, the leftovers of such stories are used for their own papers.
As long as nationalistic aspirations are strong, local coverage is neglected. The lure of pan-Nepal identity is so overpowering that even the daily Prateek, one of the most respected publications in the Tarai, positions itself as 'national' and tries hard to imitate the content of Kathmandu broadsheets. Terai Television, perhaps wanting to be close to the action, actually moved to Kathmandu. The best talents in Bhojpuri are mostly in the capital city. The owners of factories in the Birganj-Pathlaiya Industrial Corridor and the importers of Adarsha Nagar have their advertising-dispensing headquarters in Kathmandu. It's no wonder Terai Television went where the producers were rather than stay with their purported audience.
Everyone in the media wants to be national, because fame and fortune does not lie in speaking to or for the periphery in its languages.
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