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Weather Lines of fortune
FROM
ISSUE #243 (15 APRIL 2005 - 21 APRIL 2005)
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OF CONTENTS
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Himalayan Instant Noodles has launched a new marketing campaign Mayos Bhagya Rekha to sell Mayos instant noodles. Every packet of Mayos instant noodles has a picture of a palm with the lines of fortune. Consumers who find the right matches can win various gold ornaments, P4 computer or a Hero Honda motorcycle. The bumper prize of this scheme is a Maruti 800 car.
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