A critical mass of readers has since evolved that prefers to go online for news. Very few have the time or the inclination to read an entire article, most often clocking the title and pull-quote and scanning the rest of the page before firing off their reactions. The comment sections of web publications are thus often dominated by regular posters shouting at each other in an echo chamber.
The contribution of online readers to issues of national importance is thus minimal. But page views and comments provide some proof to publishers that the cost and effort of being on the web is not being wasted, even if the revenues from internet editions are negligible only nepalnews is reported to have crossed the break-even point.
Internet editions are favoured for three reasons. The first is the buzz in the profession that the web is the future of media. Second, a cyber presence lends a publication an international profile. Lastly, the marginal cost of having a web edition is insignificant in comparison to the production and distribution costs of the hard copy. The web is where everyone in the media wants to be, even though few can make convincing arguments for it.
Given Kantipur's full-spectrum media dominance, its group site ekantipur is somewhat lame. By comparison, nagariknews has hooked a huge following with simple design and eclectic content. Its sister publication myrepublica, however, could do with some innovation.
When it comes to page views, independent sites and weblogs such as nepaljapan and mysansar are not far behind media heavyweight sites such as ekantipur, nagariknews and myrepublica. But the revenue model of web publications and blogs is yet to evolve. Even a site as lively as mysansar is finding it difficult to raise money for server costs. Dainikee, too, lost popularity because its promoters could no longer fund the in-depth reporting that once made it famous. At the end of the day, what really encourages repeat visits is not simply attractive design and streamed pictures but hard news and thought-provoking commentary.
It's expensive to collect, collate and package news. Comments continue to be cheap. But good commentary costs money. Since the internet doesn't yet offer sustainable returns for journalists, web-only publications don't attract the best talents around. Citizen's journalism is all very well, but there is a limit to what amateurs and enthusiasts can provide to satisfy the information, education and entertainment needs of users of web media.
Media mogul Rupert Murdoch is said to have observed, "Content is not just king, it is the emperor of all things electronic." Unsurprisingly, some of his publications � The Times and the Wall Street Journal, for instance � charge for access to their online editions. But in Nepal, where less than one per cent of the population has internet access and media houses are just getting their online act together, this will not be an issue for some time to come. Facebook may be all the rage in Kathmandu, but rural Nepal still talks to itself at local chiya pasals, with a little help from the headlines in daily papers.
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