Since they entered the crowded noodle market in 2003, Asian Thai Foods' 2PM noodles have become well-known for their innovative advertising and marketing schemes. The latest is the \'2PM Jackpot' where each noodle pack contains a coupon with three scratch boxes. If the amount revealed on each box are identical, the consumer wins the same amount in cash. An added bonus comes in the form of Nepali movie star Rajesh Hamal, the brand ambassador for the offer, who will personally present prizes over Rs 10,000 to the winners.