Yeti Airlines in partnership with the United Nations in Nepal on Thursday launched its campaign to raise general public awareness on Sustainable Development Goals to reduce poverty and address climate change by 2030.

As part of the campaign, the airlines is painting its aircraft and buses with the 17 goals as well as include them in boarding passes, leaflets and other printed material to spread awareness about the UN’s targets.

“This marks the beginning of our partnership with the United Nations in Nepal for the global cause,” said Yeti Airlines CEO Umesh Chandra Rai on Thursday, “we hope to inspire and mobilise other private companies to join hands in making the SDGs a reality in Nepal.”

The SDGs, adopted by the UN Member States, including Nepal, in September 2015, are a universal agreement to end poverty in all its dimensions and craft an equal, just and secure world. They recognise the private sector as one of the key partners.

“The United Nations in Nepal is glad to see our new partner for SDGs, the Yeti Airlines, coming up with an innovative way of raising awareness on the SDGs,” said UNDP Country Director Renaud Meyer. “Such initiatives will go a long way in familiarising the general public about the SDGs as well as creating environment for a wider collaboration and partnership.”